How to Get Started With Meta Business Suite Complete Guide

You’ll find the former Stellar Spins Online Casino Falcon products under ‘Social Media Management’ if you go to ‘Our Suite’ in the navigation. You can dig into Facebook’s audience insights to learn more about your customers. Product catalogs are key for eCommerce businesses on Facebook. Without these, Instagram Shopping and Facebook Shops wouldn’t be possible.

You can add Facebook pages, ad accounts, and Instagram accounts. Facebook Business Manager is the kind of tool that’s going to save you time and improve your marketing efforts. It helps you organize assets, set up tracking, and manage team access. The only difference is that you have to access it through Facebook Business instead of the regular Facebook.

• Once all this is set up, you’ll be able to run dynamic ads showing the most relevant products.
• With the right strategies, you can connect with many potential customers on Facebook and use the platform to grow your business.
• Select “Create a Facebook Business Account,” and enter your business account name.
• This creates a unified customer service experience across channels.
• You’d need to pay a premium price for these additional tools.

However, if you’re a small business, another Page might already be using that name. In that case, you may need to get creative, such as adding your city to make it more specific. Facebook is still the most popular social media network in the world as of 2025, with an average of more than 3 billion active monthly users.

Accessing Business Suite

Careful access management is a big part of keeping things secure in Business Manager. Make sure all team members with access to your account use two-factor authentication too. To set up a group, go to Business Settings and click “Groups”. To set up the Conversions API, you’ll need to work with a developer. But Meta Business Manager is pretty helpful, providing documentation and testing tools to help with the setup process. To set up a Pixel, go to “Data Sources” and select “Pixels”.

Invite people to like and follow your page.

This content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals. She has a passion for helping organizations of all sizes grow their brands in ways that maximize their impact. Her work has been published by The New York Times, the TODAY Show, Business Insider, and more.

how small brands

One way to do this is through investing in your social media pages, particularly on Facebook. Fortunately, Facebook recognizes this opportunity and created a Business Suite with sellers like you in mind. You’ll be required to enter your first and last name and your business email address. Don’t worry; this information will not be shown to the public.