29 Strategies to Improve Organic Search Rankings on Google

When adding products and services, include the name, description, and price (if applicable). The full description will show up once a searcher clicks on the product. Also, Google may link to your products from your category section. For a deeper dive into this optimization strategy, check out this post BHS Links on how to get more Google reviews. Without a clear understanding of how your SEO strategies are performing, you’re essentially flying blind.

Tracking your keyword positions over time is crucial for assessing the effectiveness of your SEO strategy. Regularly monitor changes in keyword rankings to see if your efforts translate into improved visibility. Tools like Serpple make it easy to keep tabs on your keyword metrics without overwhelming costs. Before checking your keyword rankings, you need to identify the keywords that are most relevant to your business. Start by brainstorming search terms that align with your products or services.

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For instance, you can monitor ranking fluctuations, check keyword cannibalization issues, or see the SERP features you get. Find rankings for specific keywords using the inbuilt filters and search functionality. This was a system designed to better ensure high-quality and original content was appearing in our search results. Announced in and given the nickname of the “Panda,” it evolved and became part of our core ranking systems in 2015.

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None of them used it on the page exactly and was not in the title. I knew that page title and keyword relevancy typically tops page authority, so I mentioned the keyword in my article. Within minutes I was ranked at #1 in Google for that search term! To drive the point home about analyzing the competition; I’ve done a couple of experiments. About a year ago, I randomly picked the keyword “Spencer Likes Honeycombs” to try and rank for.

It’s time to wrap up this Google SEO starter guide with a few advanced strategies and tactics that SEO pros use. From a Google SEO point of view, your title tag is the most important place to include your keyword. No one wants their email inbox filled with spam, which is why spam filters are so helpful.

Refreshing your content will ensure that you’re offering users the best (and most up-to-date) information and driving increased keyword visibility. This will help you uncover potential reasoning for how/why a site was hit by an update, or certain keyword rankings and pieces of content that may have been impacted by it. Not just because it’s an SEO best practice, but also because it’s the first thing users see in search results and on social media. This also presents the opportunity to further optimize for search engines through ALT text and file naming.

• As you can see on the screenshot below, even a poorly filled-out listing can get into the local pack if it is located close to the searcher.
• High-quality backlinks remain one of the most important SEO factors for all websites.
• In a recent survey conducted by Directive, 78% of marketers identified keyword research as a high-impact practice for driving new traffic.
• Probably the reason you didn’t have a post like this to reference 7 or 8 years ago is because Long Tail Pro didn’t exist back then!
• Furthermore, shared videos can attract new audiences and referral traffic, extending dwell times and contributing to improved search engine rankings.

At this point, you should start to see your site ranking higher in Google. This makes your content more compelling and easier to understand. That way, people can jump directly to the step that they’re most interested in. Well, Google doesn’t like to see people landing on a site and quickly bouncing back to the search results. And I quickly noticed that pretty much every result on the first page included all the stuff that my content was missing.